Un article intéressant sur le blog de Mitch Joel sur la fragmentation du monde digital.
The End Of Big Website Builds
If you thought fragmentation was changing the way a brand buys media, just wait until you see what it’s going to do to the Digital Marketing space.
Are the days of big websites and long website builds numbered? It could well be. If you think about how people find and connect to most brands, it’s not just through a search engine anymore. In fact, more and more people are having their first brand interaction on their mobile device. There are many people who are also connecting to brands for the first time in spaces like Twitter, Facebook and YouTube.
Does this mean that the website is going the way of the dodo bird?
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